Imagination :: essays research papers

The human imagination is a very powerful thing. It sets humanity apart from the rest of the creatures that roam the planet by giving them the ability to make creative choices. The imaginary world is unavoidably intertwined with the real world and there are many ways by which to illustrate this through literature, either realistically or exaggerated. Almost everything people surround themselves with is based on the unreal. Everything from the food we eat to the books we read had to have been thought of by someone and their imagination. The imagination empowers humans.^1 It allows people to speculate or to see into the future. It allows artists to create, inventors to invent, and even scientists and mathematicians to solve problems. J.R. Tolken wrote â€Å"Lord of the Rings† by sitting in his backyard and imagining everything coming to life.^2 He thought about all the â€Å"what if† possibilities. But this method of storytelling can be used in much more subtle and/or soph isticated ways than in science fiction or fantasy novels. Through such works as the short story Dreams and the novel â€Å"Headhunter† by Timothy Findley, the film â€Å"the Matrix†, and the short story the Telltale Heart by Edgar Allan Poe, one can see how a writer can use the concept of the imaginary invading reality to write their story.   Ã‚  Ã‚  Ã‚  Ã‚  In Dreams, by Timothy Findley, the main characters, two married psychiatrists named â€Å"the doctors Marlo†, have a fairly normal marriage. But they are both dealing with professional cases that are invading their personal lives. Mrs. Marlo specializes in autistic children. One case she is working on is that of a little boy who won’t talk, eat or sleep. She grows attached to this child and thinks of him as almost her own son. Meanwhile, Everett Marlo, her husband, is plagued by nightmares caused by one of his more puzzling cases, which results in insomnia. He begins to share his patient’s nightmares and dreams that he is looking through his patient’s dreaming eyes and is committing savage and bloody murders. Findley uses his character’s dreams to show that the imaginary dreams that Everett is having affects his normal, day to day reality. This makes for many plot possibilities that the author could have chosen. But Findley chose to have Everett fall asleep and have Mrs. Marlo discover her husband covered head to toe in someone else’s blood in the bathroom.

Individual Happiness Contributes to the Harmonious Society Essay

If you have a chance to choose a life, what will you choose? The rich but unhappy life or the ordinary life with lifelong happiness? Most people will choose the latter, because it is the essence of the life. The pursuit of individual happiness is being acknowledged as a world right. People often assume that happiness is an individual thing, but the meaning of happiness shifts across the life course. Therefore, happiness contributes to the harmonious society because it has a positive impact on social life and commercial development. First of all, individual happiness makes a contribution in enhancing social relationships. Individual happiness can invisibly influence the social behavior. If a person feels happy, that will result in positive behavior. Generally speaking, happiness will affect his character and his subjective well-being. Apparently, a happy person will be kind to the people around his social circle. According to Dixon (2011), â€Å"The happiness participants felt about their past generosity, the more likely they were in the present to choose to spend on someone else instead of themselves†. People are willing to share happy feelings; they will be kind spending on others. Individual happiness creates a virtuous cycle between happiness and kindness. Likewise, in the case of people being more kind, the relationship of friends and family will be strengthened. On the other hand, â€Å"happiness is as essential as food if a child is to develop into normal manhood or womanhood: the purpose of bringing-up in all its phases should be to make the child as happy as possible. † (Stearns, 2012) parents have a special bond with their children. A negligible emotional change may have a significant impact on children’s growth. Children will grow up healthily and comfortably in a relaxed and happy environment. Vice versa, parents will become happier when they witness the growth of their children without any trouble. Hence, individual happiness makes a â€Å"positive feedback loop† (Dixon, 2012) that sets an important bond between people. It enhances the relationship and it is beneficial for everyone of each side in the small social circle. Secondly, individual happiness improves the social working atmosphere in the commercial area. More and more businessmen are trying to add the element of happiness into their goods. As Stearns stated, â€Å"Harvey Ball, created in 1963 the yellow smiley face, which took off even in the wake of the Kennedy assassination and whose annual licensing revenues exceeded $50 million within the decade. † Admittedly, Life and work are tough for workers in modern society. In addition, businessmen used happy gimmick in their goods, is actually helping people go out of the dull life due to busy work. Their idea finally made it, because individual happiness is contagious and easily accepted. Thereby, individual happiness has a huge commercial potential compared to ordinary sales systems. Correspondingly, people generally lack the happiness because they are under enormous pressure. The gimmick of happiness will set up a â€Å"positive feedback loop† that benefit to both sellers and customers. Moreover, individual happiness can contribute to a relax work atmosphere. According to Stearns (2012), happiness inspired new workplace standards that instructed white-collar employees and sales people in the centrality of cheerfulness†. Working for a optimistic boss or a serious boss? Most people will choose the former one. No one can tolerate the tough words and face of the boss day by day. Conversely, employees find it easier to accept a happy employer who can mobilize the enthusiasm of the staff. Emotion of employers plays an increasing important role in the work place. Hence, individual happiness can enhance the performance of the company. When employees working in a workplace that is full of happiness, they will be cheered up, the internal thought will drive them to enjoy their work and greatly improve the work efficiency. Individual happiness thereby is beneficial to the commercial development. Some public opinion suggested that the society needs to be more serious, so individual happiness will distract the people’s major goals. This statement is obviously not logical because it is a historical trend that individual happiness accounted for a large proportion of life. It builds a positive circle that promotes the development of society. Serious emotion does work some occasions, but in the whole environment, it will make people become rigid and less creative. To conclude, individual happiness not only enriches the relationship between people, but also brings more benefit in the business process. Truly, the happiness plays a neglected role in some cultures. They are still trying to hiding their people’s feeling. However, dull and serious words have far less influence than many smiling faces around you. Individual happiness gives people the latter feeling; those smiling faces can affect other’s lives in the broader society. All in all, the spreading of individual happiness will lead to a tremendous improvement that will enable more people to live in a harmonious society.

The World War I Was Inevitable - 1708 Words

During the 19th century. One of the most gruesome wars the world has ever seen thus far was underway. Millions of people from all over the world were affected, in various ways whether it be finically, emotionally or physically. World war one was a massacre of human life and an important event that determined the present state of the modern world. The total number of military and civilian casualties in world war one was more than 38 million; there were over 17 million deaths and 20 million wounded , ranking it one of the most deadliest conflicts in human history. There are many questions to be asked about this war. One major question that surrounds the war is â€Å"could it have been avoidable, or was the war†¦show more content†¦Although it wasn’t until the second battle of Kosovo when they completely lost their independence. That day was very significant to Serbian nationalists. The way the actual assassination actually occurred were as follows; on June 28th 1914 the Archduke and his wife were touring Sarajevo in an open car, with little to no security, when a Serbian nationalist Nedjelko Carbrinvoic threw a bomb at their car; it rolled off the back and wounded some bystanders and an officer. Ironically later that day, on the way to visit the officer that got injured, Franz Ferdinand took a wrong turn and ended up right in the view of Gavrilo Princip who was 19 at the time. Gavrilo seeing this opportunity, began to unload his bullets on the Archduke. Gavrilo shot and point blank range and was able to kill Franz Ferdinand and his wife, he then tried to kill himself but was then wrestled to the ground by bystanders and police. Was this event preventable or was it inevitable? I feel that this assassination was not preventable. Although the way the assassination itself got carried out, seemed to be by chance and not actually specifically planned out. I still believe that if the archduke wasn’t killed that day he would’ve been killed during his time there. The history between the Serbian nationalists and Austrians is too deep for a bunch of youngShow MoreRelatedWorld War I Was Not Inevitable1681 Words   |  7 Pagesâ€Å"World War I was not inevitable, as many historians say. It could have been avoided, and it was a diplomatically botched negotiation,† once said Richard Holbrooke, an American diplomat. Many people worldwide agree with Mr. Holbrooke, believing WWI to be a waste of human lives. Known for its ridiculous start, fueled by the assassination of Archduke Ferdinand, and its huge impact on numerous countries earned it the title of the Great War. Though many people considered it pointless and as a war withRead MoreThe Cold War Was Inevitable Or Not?1624 Words   |  7 PagesIntroduction To gain a full understanding of the Cold War, the knowledge of the why it started, an in depth analysis of what both sides contributed to make the Cold War what was and knowing whether the Cold War was inevitable or not is necessary. There were many different actions that both of the two major superpowers, the US and the USSR took that started the Cold War. I believe that the Cold War was inevitable because of the difference in ideologies between the US and the USSR, and the largeRead MoreWas the Outbreak of General War in 1914 Inevitable After the Assassination of Arch Duke Franz Ferdinand?1705 Words   |  7 PagesWas the outbreak of general war in 1914 inevitable after the assassination of Arch Duke Franz Ferdinand? Various different factors led to the outbreak of the first World War- a war which incorporated all human, economic and military resources available to achieve total victory over the enemy. Roughly, the causes can be classified into long term (Franco-Prussian War, Imperialism, Alliance System, Anglo- German Naval Arms Race, etc.), short term (Morrocan Crisis, Agadir Crisis, Bosnian Crisis, BalkanRead MoreWas World War II Inevitable?1042 Words   |  4 Pagesï » ¿Was World War II Inevitable? For quite a number of reasons, World War II was largely inevitable. In this text, I will take into consideration some arguments that have been presented in the past in an attempt to demonstrate the inevitability of the Second World War. These arguments range from the creation of the Treaty of Versailles to the conditions imposed on Germany to nationalistic issues. Many historians consider Germans invasion into Poland the official commencement date of the Second WorldRead MoreWhat Was The Interwar Period?1703 Words   |  7 Pagesit down as such: World War I broke out over the sectionalism and nationalism that was pretty prevalent during the time as well as the alliances that were built during the time period reflected the values and goals those countries were pursuing at the time to further their agenda, the period between 1918 to 1933 was more about isolationism than any other set of foreign policy, the world could have prevented rearmament and the rise of the Third Reich in German y, the Second World War could have beenRead MoreThe Diary Of War, National Pride And The National Positioning That Made World War I Essay722 Words   |  3 PagesAnderson History 8 October, 2013 The Preface to War; National Pride in the Balkans Walter S. Zapotoczny, an author and historian, once said, â€Å"Each of the great powers believed they had something to gain from war, fostering the national pride and the national positioning that made World War I inevitable.† This is true, as imperialism and militarism were a large part of national pride. Austria-Hungary, for example, wanted Serbia. The German military was expanding rapidly. With each argument countriesRead MoreWar is Inevitable and Death is Too1111 Words   |  5 Pagesbehaviors of man. Often characterized as an anti-war novel, Slaughterhouse-Five tries to show that war and destruction are a part of the human life cycle. Humanity is highly conflict prone; conflict resolution often manifests itself in the terms of war. Vonnegut attempts to show that war results in widespread death and destruction; therefore, war and death are inevitable. In Slaughterhouse-Five, Kurt Vonnegut explores the inevitability of war, shown through the examination of co lor usage - suchRead MoreWorld War I Was Considered By Many1000 Words   |  4 Pagesof the Americas 12/4/2014 World War I was considered by many, in its beginning, to be a conflict the United States should not involve itself in. So soon after World War II, in which few democratic states were formed, and more dictatorships established, few within the states were willing to send men overseas into another European war. This feeling was stated by Charles Lindbergh, who stated, â€Å"Over a hundred million people in this nation are opposed to entering the war. If the principles of democracyRead MoreSuffering And Human Cruelty : The War Experience1282 Words   |  6 Pagesis inevitable and inescapable in the war experience† By: Kristen Manoski Sixteen million. That is the number of deaths that resulted from World War One. 16 million soldiers, defending their nation, trying to do what is right. The violent and scarring nature of war is implanted into the minds of both soldiers and civilians, altering their personality, state of mind and placing deep strain on their lives.This years theme is â€Å"Suffering and human cruelty is inevitable and inescapable in the war experience†Read MoreGlobalization Will Provide a World Free of War Essay1000 Words   |  4 Pages In the history of civilizations the contest for human interaction has been war. Despite how advanced our world is today with global telecommunications, the ability to travel to space, and nano technology, war is still a part of every day life for a large part of the global population, but in this newly connected global marketplace, peace has or will have even more value than war. Globalization is a connected marketplace of economics, education and travel. It is now just as easy to communicate

Analysis Of Toni Morrison s Beloved - 1310 Words

Mommy Issues: A â€Å"Beloved† Response Essay Late in 1987, after being inspired by a fellow story of a female fugitive slave, Toni Morrison pens a novel about a runaway slave and her children. Although Morrison’s â€Å"Beloved† quickly became a best-seller, and even has a movie adaption, it still left the audience with many unanswered questions. This novel not only gave a voice to those who were often silenced in the male stories of slavery, but it also perfectly exemplified the relationship was between the mother and the child, and the effects of slavery. Much like Jacob’s autobiography, Morrison follows directly on the issue of shame, as the protagonist of this novel is often haunted by her actions following the passing of the Fugitive†¦show more content†¦Arguably, Baby Suggs provides a maternal role for both Sethe and Denver as she nourishes and cares for them upon their arrival. Suggs, who is Halle’s mother, has previously been taken care of the Already Crawling? Baby, and the two b oys prior to the girl’s arrival at her home in Ohio. Baby Suggs, who later reflects on why she chose to go by this name, symbolizes the beauty of nature and forgiveness, not only for Sethe, but the community around her. She very much symbolizes the healing process, and optimism for those that have been scarred by slavery. Yet, when she feels betrayed, Baby Suggs withdraws and results in both Sethe and Denver recoiling from society as well. As Suggs gave up preaching, she lost her faith in people and soon wasted away to mere ashes of the earth. However, it is important to note that unlike Sethe’s mother, Baby Suggs still has an effect upon the girls. In regards to the concept, Morrison exemplifies their relationship near page 173, when Sethe quotes â€Å"Lay it all down, sword and shield†--suggesting that she should face the reality of her actions. However, the most significant mother-daughter relationship within the complexity of this novel comes in the relationships between Sethe, Denver, and Beloved. Boudreau states in her article â€Å"Pain and Unmasking of the Self in Toni Morrison’s Beloved† that â€Å"the maternal bonds between Sethe and her children inhibit her own individuation and prevent the development of herShow MoreRelatedAnalysis Of Morrison s Beloved, By Toni Morrison Essay941 Words   |  4 PagesMorrison and Twain each present freed slave mothers as self-sacrificing. Each woman s traumatic experiences as slaves create a deep fear of her children s enslavement. In Morrison s Beloved, Sethe is so distressed by her past; she murders her child to save her from slavery. Morrison uses Sethe s drastic sacrifice to comment on slavery s psychological effects. Meanwhile, Twain s Pudd n Head Wilson portrays Roxy as a sacrificial mother to create sympathy for black people. From a culturalRead MoreA nalysis Of Toni Morrison s Beloved1458 Words   |  6 Pagesinequality between races, classes, and genders. Toni Morrison’s novel Beloved is a story that truly shows how oppressive slavery was during the setting of the book. Similarly to the inequality faced during the time of slavery, while Morrison was writing the her novel the issue of women’s equality was present, and being fought for. Morrison, through Beloved, is able to show the world her views on inequality, and how it is still present in life today. Morrison is African American, she was born into a familyRead MoreAnalysis Of Toni Morrison s Beloved1615 Words   |  7 PagesIn her novel Beloved, Toni Morrison utilizes a circular narrative to emphasize the similarities, or lack thereof, between her characters. In Philip Page’s article, â€Å"Circularity in Toni Morrison’s Beloved,† he writes, â€Å"The plot is developed through repetition and variation of one or more core-images in overlapping waves... And it is developed through... the spiraling reiteration of larger, mythical acts such as birth, death, rebirth, quest-journeys, and the formation and disintegration of families†Read MoreAnalysis Of Toni Morrison s Beloved1200 Words   |  5 Pages â€Å"We’ve all got both light and dark inside of us. What matters is the part we choose to act on (Sirius Black) †. Toni Morrison’s novel Beloved dedicates her novel to the 60 million and more exposed to the darkness within the people set out to hurt them. The novel depicts how cruelty leads ex-slaves to make irrational decisions and shape the people they are at the end . The cruelty inflicted on one including but not limited to slavery causes a chain reaction of hatred, pain and suffering and theRead MoreAnalysis Of Toni Morrison s Beloved943 Words   |  4 Pages It is within human nature to fear that which we do not understand. In Toni Morrison’s Beloved, this idea is explored through the lens of racial discrimination. In this passage, Morrison uses animal imagery as a means to criticize the whites’ dehumanization and subsequent fear of the blacks. With a focus on this inherent, primal fear, this section stresses the novel’s theme of the â€Å"Other† and reinforces the existence of racial prejudice. While this piece of the narrative emphasizes that this â€Å"othering†Read MoreAnalysis Of Toni Morrison s Beloved1547 Words   |  7 PagesToni Morrison’s Beloved extends beyond a description of individuals held captive by their past through the exploration of human responses to slavery. The manipulation of language and its controlled absence reinforces the mental enslavement that persists after individuals are freed from physical bondage. It is when language is amplified into song that an individual or community may free themselves from the constraints of mental enslavement, therefore enabling their ability to claim ownership of themselvesRead MoreAnalysis Of Toni Morrison s Beloved1323 Words   |  6 PagesToni Morrison’s Beloved is a masterwork of fiction that allows the reader to have many different experiences based on the novels that you pair the book with. When you read Beloved in a modernist light you get a story with slightly different themes then if you read it through a feminist lens. It is a credit to Morrison that her thoughtfully crafted piece of art is able to stand on it own in so many varying ideas. One of the lens that doesn’t get discussed enough is the lens of African AmericanRead MoreAnalysis Of Toni Morrison s Beloved1200 Words   |  5 Pagesâ€Å"We’ve all got both light and dark inside of us. What matters is the part we choose to act on (Sirius Black) †. Toni Morrison’s novel Beloved dedicates her novel to the 60 million and more exposed to the darkness within the people set out to hurt the m. The novel depicts how cruelty leads ex-slaves to make irrational decisions and shape the people they are at the end . The cruelty inflicted on one including but not limited to slavery causes a chain reaction of hatred, pain and suffering and the cycleRead MoreAnalysis Of Toni Morrison s Beloved871 Words   |  4 Pagesvery important motif in both Morrison and Faulkner’s stories. In Beloved, the reader is presented with a sad and depressed portrait of Sethe. Her life seems dark and bleak. However, once Beloved enters into her life, the reader sees an apparent shift in Sethe as a character. She begins to see color again, and it is Beloved who brings about this sudden transformation (Beloved, 65). And in the end, after Beloved has left, Sethe states, â€Å"She was my best thing† (321). Beloved was her redeeming quality,Read MoreAnalysis Of Toni Morrison s Beloved 702 Words   |  3 PagesWilliams 2 period Book by: Toni Morrison Book Titled: Beloved Beloved is about a lady they call Sethe who lives in Bluestone with her daughter Denver and her mother in law Baby Suggs. Fifteen years before the story starts, Sethe kills her baby because she was trying to keep her kids from being brought into slavery. The community knew about her killing her baby and judges her. Her sons Buglar and Howard left fifth teen years before the book started. After Baby Sugg s died, Denver and Sethe are alone

The Influence Of Web-Based Network Media - 1152 Words

improve your rear line with effective facebook advertising procedures its far extraordinary on the off chance that you distribute coupons on sundays. you should comprise of expenses on your posts. do you have to incorporate right certainties that people are occupied with? read the question under and get an awesome data of what facebook showcasing is about. in the event that youre the utilization of fb to commercial center, verify you are additionally posting there! no individual will visit a site page which not frequently ever has refreshed substance on it. try not to burden your fans, however make sure to post as a base once per weekday all together that people will consistently investigate returned just to perceive whats†¦show more content†¦facebooks appearance of their course of events organize is changing methods for parts business undertaking business people. course of events considers the posting of bigger pictures which can be significantly more liable to get peruser intrigue. effective advertisers are posting these vast photos, combined with a focused name to development. this may run the extent from downloading coupons to urging item clients to transfer their own previews of your item in real life. you could find a couple of issue the essential couple of long stretches of utilizing fb. ensure you transfer a hyperlink in your fb page in your site. this enables movement and customers to associate with the business endeavor and isnt as meddlesome as other promoting and advertising organization. while devotees like the undertaking through facebook, you could refresh them on what happens to your business without trouble. its miles of essential noteworthiness which you endeavor some outrageous endeavors to keep up your objective market educated for your fb page. this isnt generally to state which you need to present various examples with regards to day, however ordinary refreshing is fundamental. influence certain your updates to include extraordinary records your clients will love. you should post recordings regularly on fb. a video should be bounty less hard to knowShow MoreRelatedThe Growing Relevance And Role Of Web Based Technologies1547 Words   |  7 PagesSocial Media Today The growing relevance and role of web-based technologies in supporting â€Å"firm operations† is widely acknowledged both by practitioners and academics (Hanafizadeh, Hanafizadeh, Khodabakhshi, 2010). The explosion of social media across the globe has impacted personal and professional communications and has opened up a variety of opportunities for interaction with communities, regions and businesses across the world. Businesses now, and more importantly in the future, are nowRead MoreInternet Marketing Relevance and Consumer Attitudes toward Internet Advertising1245 Words   |  5 Pagesattitudes toward Internet Advertisement. The analysis is based on a consumer survey conducted in India as well as other countries. For this purpose, a representative quota sample of Internet users in India has been interviewed. The finding of this study provides marketers with an understanding of consumers, their attitude toward advertising, so designers and marketers can better strategiz e their advertising designs. Internet advertising, aka Web advertising or online advertising, is a fast growing businessRead MoreHistorical Evolution and Development of the Various Mass Media970 Words   |  4 Pagesto the historical evolution and development of the various mass media in the United States. Print, broadcast, and electronic media have changed drastically since man was first introduced to them. The speed of these changes are occurring more rapidly now, altering the different forms of media along with it. Though these changes have brought forth many benefits, a few negative impacts have been brought along as well. Print media has been used by people to spread information for centuries, datingRead MoreHow Social Media Has Become A Trusted Means Of Information Better Than Traditional Method918 Words   |  4 Pages Social media’ consist of two words. Social refers to communication among individual or group of people. Media which means to advertise and communicate ideas or information through newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Social media is a means of connecting people together through social network. It started in 1978 during the first bulletin board system was exchanged over phone with other users. When internet took off, consumers started to voiceRead Moreexample of informative speech outline Essay examples899 Words   |  4 PagesOF INFORMATIVE SPEECH OUTLINE Informative Outline Topic: Impact of Media in the Society and Individual General Purpose: To Inform Specific Purpose: To inform my audience the negative impact of social media in the society and to the individual. Thesis: Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web. I. Introduction A. Attention Getter: Today, just about everyone dependsRead MoreSocial Media And Social Networking975 Words   |  4 Pages Social media, according to (Andreas Kaplan and Michael Haenlein, 2009) is a mass of internet based application that builds on the technology and content foundation of Web 2.0 and which allows the creation and exchange of user generated content. Social media is an internet base tool that increases information sharing. Social media is a medium for social interaction, using the most available publishing techniques, and it uses, a web-based application to transform communication, making dialogues moreRead MoreOnline Forums And Platforms Of Social Media773 Words   |  4 Pages2. SOCIAL MEDIA ANALYTICS The several online forums and platforms that allow a person to synthesize, update, delete and exchange data is Social media [10]. Social media can be categorized [30, 31] as: †¢ Social networks: The explosion of startups is causing new social networks to pop up. †¢ Blogs: The best way to put an end to that silly belief is to read a large number of blogs. †¢ Microblogs: Studies by Treude et al., Storey, and Yuan et al. have shown that a wealth of interesting information is storedRead MoreSocial Media And Its Effect On Society1294 Words   |  6 PagesThereby using social media as a means of communicating and connecting with friends and loved ones through social networks. Social networking sites connect people whether home or away in the twinkle of an eye. Social media such as Twitter, Facebook, LinkedIn, and Instagram can be used to bring or draw connection between product and individual which leads to large viral advertising opportunities and create an audience that becomes brand ambassadors. Blogs is also a social media app where companies canRead MoreMass Media Influence on Society1476 Words   |  6 Pagesï » ¿ Media’s Influence on Society Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology.  First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media.   Today, just about everyone depends on information and communication to keep their lives moving through daily activities like workRead MoreThesis1157 Words   |  5 PagesSocial Media Scope Note:This webliography consists of articles, researches, web pages, and web resources on social media. Social media is the term for employing mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content. [Source: http://beedie.sfu.ca/files/PDF/research/McCarthy_Papers/2011_Social_Media_BH.pdf] INTERNET SITES Engaging Youth in Social Media: Is Facebook the New Media Frontier

Microsoft Windows operating system Free Essays

Known by its codename â€Å"Longhorn†, Windows Vista finished development on November 8, 2006. However, development completion was not automatically followed by public release. Instead, the following three months saw the operating system released in stages to computer hardware and software manufacturers, business customers, and retail channels. We will write a custom essay sample on Microsoft Windows operating system or any similar topic only for you Order Now Only at the end of January the following year was Windows Vista finally released worldwide for the use of the general public. This latest release of a Microsoft Windows operating system version took the longest time to happen among all previous releases. It took Microsoft more than five years to finish Windows Vista after it had previously introduced Windows XP. While these two circumstances of Vista’s release led most critics to question Microsoft’s capability of coming up with better versions of its Windows operating system series, a better understanding of the nature of digital products and the intrinsic complexities that need to be considered in the development of such technology would reveal that all the delays were necessary steps that Microsoft had t take to ensure the Windows Vista’s successful public launch. The Complexity of Digital Products Unlike physical products like cars or cans of beans, manufacturing digital products naturally takes a longer time to get finalized. Firstly, developmental factors to consider are exponentially more dynamic. A software manufacturing company has to consider the amount of material being released by the day over the internet regarding the performance of their old products as well as improvements made on the products of their competition. With the emergence of other operating systems like UNIX, Linux, and Macintosh’s Mac OS X Tiger which are increasingly becoming more popular among consumers, it becomes even more important for Windows developers to spend as long a time as it takes to gather as much enough data on what new features would be most innovative and least redundant so as to obtain a better market share. Secondly, unlike in the case of car manufacturing wherein new models that look different but run on the same engines can command significant buyer preferences, a new version of a software that only â€Å"looks† different but is otherwise the same as its predecessor would be severely rejected by consumers. There has to be a significant difference between the features of previous software and that of its successor in order for the new product to be at least marketable. After the release of Windows XP, Vista’s predecessor, little room for improvement was left to Windows where appearances were concerned. Therefore, Microsoft had to make drastic changes to XP’s successor if it hoped to be able to convince the public that Vista was worth buying. As a result, Windows Vista was released containing hundreds of new and reworked features. It contains a new concept of graphical user interface dubbed Windows Aero that is unlike any other that currently exists in the market. Its improved multimedia creation tools include a DVD maker that was completely redesigned from the preceding generally unpopular Windows Movie Maker. The Windows Explorer’s task panel was removed in favor for a â€Å"Favorite links† panel that was determined to be a potentially more useful feature. Even the address bar was replaced with a new breadcrumb navigation system that makes it much easier to jump from one previously viewed page to another (Windows Vista). All these changes are extremely unlike those seem in the transitions from Windows 95 to Windows XP, and they would not have been possible had Microsoft not taken their time. Security ; Stability: O.S. Essentials In the advent of the world’s growing dependence on ecommerce, it becomes a prime imperative to secure one’s computer from hostile access. Much like how physical security providers test new systems, so do operating system manufacturers test theirs in order to ensure that as much freedom from possible corruption or intrusion is provided. Consumers will not trust a new O.S. product if there is any significant reason to worry that using it would put the sensitive financial and personal information they store in their computers at risk. This is why manufacturers typically undergo several stages of testing that was seen in the case of Windows Vista. This process generally consists of three stages: 1.) internal, 2.) operational, and 3.) external (Grover 78). Internal testing usually takes the longest to complete. It is also where the manufacturers locate most of the possible sources of instability such as program bugs, and script errors. However, testing an operating system’s security capabilities cannot be extensively done during the internal testing stage. This is because the manufacturers need to expose the software to the actual hostile environment of the World Wide Web. Thus, the operational stage sees manufacturers periodically releasing the operating system to semi-controlled entities such as distributors or selected test groups in order to try how the system would fare at the hands of relatively typical users when facing the different viruses, worms, and hacking programs at large in the internet. It is also in the operation stage where manufacturers release the operating system to software and hardware manufacturers in order to gauge the new system’s compatibility with new devices and programs that would also be released in the market. Finally, even after the release of the operating system, the external testing stage is where manufacturers set up means to gather as much feedback from consumers as possible in order to fix any problems that the first two stages might have overlooked. The chances of problems occurring at the third stage of testing should be highly unlikely but the stage is nonetheless implemented as a failsafe mechanism. Microsoft had followed all the necessary stages in new product development where operating systems are concerned. This explains also explains that long time it took for Vista to come out as well as the necessity of the delay of its release to the public. Work Cited: Grover, John J. Product Development: A Managerial Perspective. Simmons ; Sons: New York, 2004 Windows Vista. 2007. Microsoft Website. July 20, 2007 ;http://www.microsoft.com/windows/products/windowsvista/default.mspx; How to cite Microsoft Windows operating system, Essay examples

Case Study of Operation Management in Coca Cola

Question: Discuss about case study of the Operation Management in Coca Cola. Answer: Introduction This report provides understanding of Coca Cola Companys marketing process which is a critical aspect of the overall operation and success of the company. It focuses on quality characteristics and performance indicators of selected marketing process which has lead to success of coca cola. This report also reveals information about the weak point of marketing process of coca cola and provides ways of overcoming these weak points. The report also discussed various quality control techniques like Pareto chart, Fish bone diagram, 5 whys technique, PDCA Cycle and check list technique to find out the root cause of ineffective marketing strategies, so that proper steps could be taken to remove the problem (Kracklauer et al., 2012). Observation, discussion and diagrams Selection of company and activity that are linked to strategic goals: For this report Coca Cola Company is selected. A part from this, marketing activity or process of company is selected because; this activity is helpful in achieving strategic goals to company. Significance of marketing process in achieving organizational goals: Marketing process is helpful in achieving the organizational goals. Through the use of marketing strategy, an organization can create an image in the mind of customers. It influences customers for the purchasing the products. This increase the sales of the company and company achieve its short and long term goals (Ferrell, 2013). A part from this, coca cola has significantly focused on improving four Ps of its marketing mix such as price, product, place, and promotion (Anders, 2013). Importance of Marketing Activity in Creation of Customer Value: The customer value is the satisfaction of a customer needs after purchasing goods and its consumption. It is related to what amount customer pay for the receiving goods and services. According to Nijssen, (2013), customer value is the difference between what values customer gain from the use of goods and services and what is the cost of product purchasing. Marketing strategy of Coca Cola is effective to create value for customers (Pride, 2015). Through marketing efforts, Coca Cola informs customers about availability of low calorie beverage. This way, company creates value for health conscious customers. Company provides a symbol of recycle of bottles. This way, it creates value for environment. Quality Characteristics or Performance Indicators of Marketing Strategy: Segmentation, Targeting, Positioning: Segmentation helps the brand to divide the product in homogenous sub segments according to various demographic factors like age, occupation, lifestyle etc. Coca Cola has a marketing strategy, which doesnt target a specific segment. But, it adapts marketing strategy by developing new variants of product according to customer lifestyle. Coca cola has a product diet cola for calorie conscious people. Coca Cola also uses niche targeting strategies in order to capture the market, which is not covered by competitors. Its product Cola is a most acceptable product among people and is famous worldwide. Diet cola is a product, which was launched to capitalize the niche market of people, who are diet conscious. Coca Cola uses competitive positioning strategy to be a first mover in comparison to its competitors (Ferrell and Hartline, 2013). 4 Ps OF Marketing: Product: The coca cola company has a wide range of beverage products in the world. These products are produced according to customer needs and wants. The main aim of this strategy is to provide high quality products to its customers and to create positive brand image. The products of coca cola have the high quality, so most of the customers purchase the coca cola products (Richter, 2012). A part from this, coca cola offers a contact and helpline number on its bottles for any complaint and any suggestion. This way, company creates value for the customer through the care of customers problems. Along with this, the company has taken decision to make renewable and recyclable bottles. This indicates that company is highly dedicated towards customer value. Company also offers value to customers through increasing its product portfolio. The product portfolio of Coca Cola involves range of products including diet coke, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc (LaPlaca and Frank, 2011). Price: On the basis of available range of products, the company decides the price of product according to geographic and market segment. Coca Cola also decides the products price on the basis of the competitors products price. Mainly the companys focus is on availability of products at low price. Low pricing policy of the company influences customers for the purchasing products and thus it creates the customer value in market (Gbadamosi, et al. 2013). Coca Cola has a different pricing strategy for every sub brands and pricing strategy is based upon the competitors pricing policies. Place: Coca cola has marked its presence worldwide. The distribution followed by Coca cola is FMCG distribution network. Coca Cola has good business relations with local FMCG retailers as well as big hotels, restaurants and super markets. The effective products distribution systems of Coca cola provide the products to customer easily. For the purchasing the beverage products customer dont want to pay extra money in terms of transportation cost. Availability of product easily attracts the customers for the purchase and to give priority Coca Cola rather than other beverage brands (Anders, 2013). Thus, distribution strategy plays a significance role in creating customer value for the organization. Promotion: Coca cola company use the various marketing and promotional strategy for the reaching target audience for achieving strategic goals. Marketing strategy of company includes marketing tools as sales promotion, public relations, corporate social responsibility and customer direct marketing. These strategies are effective to create the positive brand image (Pride, 2015). A part from this, company increases its sales by the giving free samples and discounts coupon on the products. These tools attract the customer towards the brand. Furthermore, Coca cola use CSR strategy (Richter, 2012). This is also effective in creation of value in market (Gbadamosi et al., 2013). The Company adopts different kinds of advertising and promotional technique in order to capture the market. Coca cola mainly keeps it focus on value based advertising. Coca cola also uses CSR in its marketing strategy to directly relate with the emotional sentiments of the customer. It uses both pull and push strategy. It has various celebrities as its brand ambassador (West and Ibrahim, 2010). Sponsorship of Global Sports Events: The company has sponsored various events and this is a part of marketing strategy of Coca cola. Olympic Games, NASCAR are some of the main events, where the sponsorship is done by Coca cola. Due to sponsorship of such events, the brand catches the eye of various people in shorter time span (Bidgoli, 2010). One Brand Strategy: Coca cola implements One Brand strategy at a global level. This strategy places its different variants including Coca-Cola, Diet Coke, Coke Zero and Coke Life within single master brand. All the marketing strategies keep its focus on Coca Cola brand, and it does not create different personalities for different variants. One brand strategy helps to make choice easier and simpler (Boone and Kurtz, 2013). Causes of Variation in Result: Marketing Research Flaws: Coca cola may face variation or poor results in its marketing strategy, if the research is not conducted properly. Such type of incident has happened earlier with coca cola. It launched a new product and the original product was not marketed by company. Production of original product also stopped and this proved to be fatal. This new product was not liked by customers as taste. It is because marketing research of company for designing product was not effective. Branding also had symbolic significance to buyers. This all happened because of marketing research flaws (Kumar, 2013). Ineffective Distribution System: The company may also face variations in results due to ineffective distribution system. If the company does not have effective distribution system, then competitor take advantage of it and acquire its market segment. For effective distribution system, Coca Cola should considerably acquire more vending machines and vendors than its competitors. Proper channel of distribution should be followed by coca cola, if it wants to get positive results from its marketing strategy (Desbordes and Richelieu, 2012). Global Issues: While going global, the company should also consider factors like social, ethical, political, economical etc. One of the recent global issues faced by company is challenge to sale products in Iraq when it decided to expand in Iraq. People in Iraq do not buy the companys product because of the war against Iraq by USA. This resulted into huge losses to company. So, global issues also affect effectiveness of marketing strategy (West and Ibrahim, 2010). Ethical Issues: Company should also consider ethical issues while promoting the product. The ingredients used in manufacturing should be mentioned on the packaging. Recently some pesticides found in Coca cola, which was unethical. Because of this, company faced a huge downfall in its sale. So, ethical issues should be considered for effective marketing strategy (Schlegelmilch, 2016). Pareto Chart: A Pareto chart includes a column chart and line graph. It analyzes the problems and provide information about which problem have need to firstly focus. The outcomes of the Pareto chart is as below: The above Pareto chart shows that, 80% effect of problems comes from the 20% causes. It indicates that ineffective marketing research flaws and weakness of marketing elements are the major causes of the ineffective marketing outcomes. From analysis of Pareto chart, the effectiveness of marketing strategy can be done through focus on resolving two major causes (Duffuaa, 2015). Factors that Influence the Marketing Strategy: Following diagram depicts different factors that affect the marketing strategy of coca cola: Fish bone diagram analysis: The fish bone diagram is an effective tool of identifying the causes for a problem. This tool helps coca cola to identify factors that affect its marketing strategy (Shelly, 2011). Interpretation of diagram: The above diagram is discussed as below: Demographic factor: In Coca Cola, the age of customers is a factor that affects the advertising of company. The company advertises their products for the giving information to its customers. But, there are different laws and regulations in Arab countries which prohibit companies to advertise their products for the children. Along with this, company cannot advertise its products on children TV channels, because these products are not good for the health (Anders, 2013). Thus age of the customers influence to marketing strategy of coca cola. Economic Factors: The rate of inflation is not stable in country of trade than it affects the cost of production. Coca cola may face impact of inflation problems on demand of its products. High inflation in a country will affect effectiveness of marketing efforts negatively. It affects the purchasing power of customer (De Mooij, 2013). Natural Factor: Natural factors also affect the marketing strategy of coca cola. The coca cola company is trying to make environmental friendly packaging. Now companies are using petroleum and fossil fuels for the packaging, but Coca Cola is trying to make petroleum free packaging. This type of innovation will be helpful to improve brand image (Parente, 2014). Moreover, this innovation helps the marketing strategy for influencing to customer for the purchasing products. Cultural Factor: In the world there are more companies which are offering the similar products to customers. Through focus on factor values, festive, company may improve its marketing strategy. This will increase acceptance of its products (Lamb, 2012). Political Factor: The political factors also influence the marketing strategy of coca cola. The government makes different rules and regulations for the company. Coca cola make its advertisements and promote their product as non-alcoholic beverage product (Anders, 2013). Moreover, the products of the company are monitored by the different health authorities and government. These rules and regulations influence the company operations. Technological Factor: Coca Cola Company has a partnership with a music company Spotify that provides music on the customer demand. This music performs large part in marketing strategy. Apart from this, coca cola and spotify provides a music service to its customers for the connecting to others customers around world that love this type of music (Turnbull, 2013). Thus technological factor effectively influence to marketing strategy of coca cola. Whys Technique: Problem: Common causes of variation or poor quality in marketing strategy result of Coca cola. There are global issues, which are faced by company while going global. There are marketing research flaws in company. The company did not conduct a well defined research. The company does not form proper questionnaires with open ended questions. The company does not have competent research team (Goetsch and Davis, 2013). Other Tools for the Quality which May be Relevant for the Coca Cola: There are some other tools that are available for assessing quality of marketing strategy of coca cola such as cause and effect diagram, check sheet, control chart, histogram, Pareto chart, scatter diagram, and stratification technique (Alkhafaji, 2013). Check sheet technique: A check sheet is a document containing key requisites of a particular thing. Check list designed for marketing strategy of Coca Cola is as below: (Source: Exhibit 1) Key elements to improve marketing strategy: Focus on Extensive Distribution System: Coca cola can adopt an extensive distribution system, as part of its marketing strategy. Due to this distribution system, the product will be available at every retailer. This will result in increase in sales (Merrill, 2015). Collaborative customer relationship: Coca Cola should always create value advertisement for its customer so that the emotional sentiments of customer are not harmed. Company can follow concept of CSR in advertisement to create sense towards social responsibility. Coca cola should also create advertisement according to the lifestyle of the customers. This can lead to collaborative customer relationship that is necessary for company growth (Blythe, 2013). PDCA Cycle for Strong Brand Image: Plan- Under this stage, company should focus on effective planning of different design elements in marketing strategy (Mooij, 2010). Do- Under this stage, company should advertise its products through right channels. This helps the company to communicate emotional message to customers and this leads to drivers like brand loyalty, customer engagement and repeatedly purchase. Build a strategic brand division that effectively communicates brand (Lamb et al., 2011). Check- Company also needs to evaluate presence of different elements of an effective marketing strategy in its marketing plan (Holt and Cameron, 2010). Act- Once the quality check procedure has done, company should start initiation on it (Anders, 2013). Conclusion: Multinational companies need to maintain high levels of profit in order to build competitive advantage and strong brand image. Coca-Cola needs to continuously work on building its brand image through effective advertising, and effective promotion (Proctor, 2014). The Company requires improving their marketing research flaws and adopting effective distribution system for consistent expansion and development of its brand name. Recommendation: On the basis of report conclusion, following recommendation can be offered to coca cola Company needs to promote its brand through the use of creative slogans and music services worldwide. Company needs to use word of mouth marketing strategy for influence to customers. For the crating customer value, company should to focus on promotion of corporate social responsibility and public relations. Top management of the company should design marketing plan in ethical manner Coca colas distribution channel is mostly through retailers, rather it should focus on distribution through pubs, restaurant like its competitors do. Reference: Alkhafaji, A. and Nelson, R.A. (2013) Strategic Management. Routledge, 2013 Anders, J. (2013) Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication. Germany: GRIN Verlag. Bidgoli, H. (2010) The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management. USA: John Wiley Sons. Blythe, J. (2013) Principles and Practice of Marketing. USA: SAGE. Boone, L. E. and Kurtz, D. L. (2013) Contemporary Marketing. USA: Cengage Learning. De Mooij, M. 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